After extensive market research and expert input, we've developed a simple, practical framework you can use now: one hire, a staff-plus-agency model, or a midsize-team build.

Joint Ventures Marketing | The Lighthouse Framework™ Applied Attention is the rarest currency in today’s digital landscape. Algorithms shift daily. Trends flare up and disappear. Audiences scroll past more content in five minutes than previous generations saw in a week. Yet one element still shines through: Story. Not a slogan. Not a tagline. A story that feels true , told with clarity and consistency, one that makes people care enough to remember you. At Joint Ventures Marke

Discover three core elements that anchor your message and strengthen your outward signal.

When companies downsize, marketing is often one of the first departments to go. On a spreadsheet, it looks efficient. Marketing is not always tied to immediate revenue, and ROI can take time to show. But once those roles disappear, so does the strategy behind your content, your brand voice, and your relationship with your customer. What follows is easy to spot: disjointed messaging, inconsistent posting, and a loss of momentum that costs more in the long run than the salaries

You have a business or product and you need more sales, leads, or clicks. Even on the most basic level, a content marketing strategy  gives you a roadmap to get there. Because there’s no need for fluff, let’s dive right into what content marketing is, why it matters, and how to create a strategy that actually delivers results. What Is Content Marketing? At its core, content marketing  is creating and sharing material (blogs, videos, social posts, podcasts, and more) that does

Having a well defined personal brand is important, no matter where you are in your career. It’s something you have complete control over, and will differentiate you from the rest of those in your space. It’s your story, and only you have the experience to tell it. Having excellent branding isn’t just for companies; it’s for you, too. What Is A Personal Brand? “Personal branding” is a term thrown around a lot on sites like Linkedin. But, what does it really mean? You are your

The saying was “Content is King”. Truth is, your content and its context is going to be your entire Kingdom We’re all getting restless....