Joint Ventures Marketing | The Lighthouse Framework™ Applied Attention is the rarest currency in today’s digital landscape. Algorithms shift daily. Trends flare up and disappear. Audiences scroll past more content in five minutes than previous generations saw in a week. Yet one element still shines through: Story. Not a slogan. Not a tagline. A story that feels true , told with clarity and consistency, one that makes people care enough to remember you. At Joint Ventures Marke