When companies downsize, marketing is often one of the first departments to go. On a spreadsheet, it looks efficient. Marketing is not always tied to immediate revenue, and ROI can take time to show. But once those roles disappear, so does the strategy behind your content, your brand voice, and your relationship with your customer. What follows is easy to spot: disjointed messaging, inconsistent posting, and a loss of momentum that costs more in the long run than the salaries